Saturday, June 21, 2014

Population: 7 Billion

Yes there are way more films released than any one person can possibly see. But there are 7 billion people in the world. Perhaps there are huge numbers of people who have not seen many or even any of them. Even with 50,000 annual indie films, it should be mathematically easy to find audiences of 100, 000 for each one. Why is there a problem with marketing? Perhaps we are the problem. Perhaps we need to find our audience beyond the normal places we've been looking. Perhaps we need to consider more universal languages. YouTube is doing it. And that's not about production value or talent or feature length films. But maybe it could be, or maybe filmmakers could morph into that format.

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