Showing posts with label distribution. Show all posts
Showing posts with label distribution. Show all posts

Saturday, November 3, 2012

Hollywood would Never ever give this Information a Forum

Got Healthcare? (the question of the century) is a 90 minute documentary film. This stream of conversation documentary is a passionate energetic discussion on the various issues that continue to surround health care reform in America and the world. Doctors, nurses, and activists (both pro and con on reform) seemingly converse in a give and take of ideas compared and contrasted through editing. It was shot beginning in 2009 during the height of street protests, as formation of the current U.S. law was debated. The film contains updated reactions to the new law from as late as 2012. The film focuses on the issue of a single payer (Medicare for all) system, unlike any other health care related films that are currently prominent.


Out in the Street Films is happy to have Maureen Cruise, RN, join their team as an executive producer for distribution. Maureen was one of the main activists interviewed in the film, and upon seeing the final cut became enthused about having the film widely seen. She has a wealth of experience in politics and as a retired public health care nurse in Los Angeles County. She is a walking encyclopedia on all issues concerning healthcare reform. The stream of conversation film style uses interviewees to tell the story and explain concepts instead of the more traditional high profile "name" actor with cute graphics. The film was shot on a very low original production budget of about $3,000 and without a production crew by producer-director-photographer, Jon Raymond. Jon also edited the film. The final effect is an unpolished gritty street reality look, as much out of necessity as by choice.

Current global corporate pressures threaten to to water down or remove social and economic benefits in numerous Euro nations, including healthcare. A recent United Kingdom news article titled, Fury as first privately run NHS hospital racks up £4.1m loss (Oct 28 2012 by Nick Dorman, The People) indicates that the NHS (Britain's National Health Service) failed at an attempt to privatize health care with patient satisfaction down from 1st to 14th place. As you may know, Europeans are very aware of what happens in the US, often incredulous even, and rightly so. Understanding our very sick system, might prepare worldwide audiences for any such moves on the part of their increasingly right-of-center veering administrations. A clear unapologetic view of the US for-profit system and it's criminality (45,000 Americans die annually for lack of healthcare according to a Harvard study) should scare the pants off anybody who understands and enjoys healthcare as a human right. It is a shocking situation, and non Americans will be astounded by the facts in this film. Maureen, a long time street activist and independent film lover applauds Got Healthcare? as follows:
My office file is full of amazing indie films made by one or few persons with no budget, yet who provide very interesting, well researched and sensational knowledge that I appreciate having. I see these films at forums and issues conventions. Hollywood would never ever give this information a forum. Their focus is entertainment not information. And it is star driven. My celebrities are the people in the street. HOORAY! So I am thrilled that many people are making documentary films and disseminating what corporate media has not only ignored but also drowned out with glossy schlock. The questions for me are: Does this interest people? Does it reveal information? Does it strengthen our human bond? Do people like it? - Maureen Cruise

Maureen is also a member of PNHP (Physicians for a National Health Program) and CNA (California Nurse Association). PNHP, CNA and member doctors and nurses are prominent throughout the film, among the 65 street activists interviewed. Maureen has promoted the film at various activist events where it has been screened and well received as the following typical testimony indicates:
I watched the movie and it's excellent! Especially liked the way you traced the trajectory of Obama's downfall from single-payer preference to the mess that is PPACA. The woman who defined Socialism as a shortage of toilet paper is, alas, a classic. I've met many like her. The American public has so much to learn..... We're grateful for your efforts, and hope to spread the word far and wide. - Carol Tvaroh

Thursday, April 9, 2009

Who Needs Hollwood? Not these guys.

There's a new movement in filmmaking. It's what you might call a "who need's Hollywood?", DIY approach. A number of new filmmakers have had some awesome success with this. The thing is there is no one way for everybody. Each filmmaker seems to find their own road. But there are some commonalities, like social networking, self-distribution, and audience interaction, and always hard work.

Arin Crumley and Susan Buice successfully produced, directed and distributed their feature film, Four Eyed Monsters, through the internet and a lot of Google time. One thing about this is that technology moves so fast, and things are ever changing, so that what worked for them is already outdated. But their independent spirit in going down their own road, even paving their way through a wilderness, was the thing we can all take away from their experience and apply to ourselves. By the way, Four Eyed monsters garnered two Independent Spirit Award nominations.

The road they took started with vlogs on YouTube. I think they planned this as part of their strategy in marketing their film. Their vlogs were about the behind the scenes "making of" stuff that you might find in typical DVD extras. But there is nothing typical about these guys. The film itself was kind of a similar docudrama of their relationship, much of it in a vlog fourth wall style. That sounds a bit repugnant on paper. But the film is really beautiful. Check out the trailer to get a feel for it.  So while the film was about their relationship's birth, life and death, as the tagline reads, the vlogs were about that too, along with the making of the film and with more reality.

The interesting this is that their "making of" experience is like none you've ever seen, or maybe never will. They forged their way to gather a YouTube and social network audience, which they translated into theatrical sales, by capturing emails and zip codes and persuading  theaters across the country to show their film during four Thursdays September in 2005, I think it was. That itself is quite an accomplishment. But it doesn't end there. in fact it still hasn't ended.

They acquired support form a number of online web film distributor ventures, including YouTube, where they were the first online feature release, and Spout.com, who paid them a dollar for everyone who they referred to Spout, amounting to $35,000. Their vlogs were so popular that they included them as a series of episodes on the DVD, along with the film and a soundtrack CD. The DVD has sold around 1500 copies through their website, mainly. Now they are talking to DVD distributors and I think they are available at Borders and maybe on a cable movie channel in the future.

This is backwards from what the conventional Hollywood big business model professes. In that model, you never release to the DVD market and certainly not the internet, until you have exploited the theatrical market. Not these guys. They offered their film for free on YouTube, along with the vlog episodes, which built interest for the DVD and generated the theatrical and DVD markets.

I've heard filmmakers worry about exposing their film like this, as a quick way to kill all chances for conventional distribution. but what Arin is saying is that conventional distribution is a pipe dream. Susan calls it the prince with the glass slipper. This is so true, and so obvious, it's amazing filmmakers haven't seen this before. We are wasting our time submitting to festival after festival, where are chances are a few hundred out of 5000 to 6000 for the big festivals. Even if we have a good film, and even if it;s picked up by a festival, the chances of finding a distributor this way are so remote. There are usually one or two film at any festival, if that, that get a distribution deal. Then what? Our films are shelved. We don't have to accept this treatment.

Like Arin and Susan we have the greatest marketing tool at our fingertips, and it's free. The internet. Lance Weller and some others have a website, WorkBookProject.com, where these kinds of things are discussed openly. You'd be surprised at how many filmmakers are finding audiences this way.

Here are some websites to check out:

FourEyedMonsters.com
WorkBookProject.com
Spout.com
YouTube Screening Room
Blip.tv
IndieGoGo
BraveNewTheaters.com

At these sites you'll find a lot more links.

Check out my own venture at OutInTheStreetFilms.com, and my film project, Stop War.

Saturday, June 21, 2008

The Poker House: This film is amazing

I caught the world premier tonight at the LA Film Festival. Not a dry eye in the house. The audience went nuts. Standing ovation. It has a hard hitting ending that actually hits home in the credits, similar to how No Country for Old Men did but this one doesn't leave you guessing. It just leaves you in tears. What an incredible cast. But I'd have to say the real star of this film is the director, Lori Petty.

I do think it will be hard to sell. I predict it will go to DVD as do most festival features. It's a shame because this film deserves a theatrical release. Like I expected, the woman's perspective from writer-director Lori Petty is so original and refreshing.

The big problem with distribution is the same thing that makes this a great film, it's subject matter; that being the story of three young girls growing up in a poker house with a hooker mother and an abusive pimp along with their seedy associates. People don't want to hear that films like this are playing at the cineplex. They don't want to know what really goes on in America.

I was discussing this film with someone who mentioned Memoirs of a Geisha in comparison, which got me to thinking about how Geishas are highly respected and trained as in a profession. But in the US people in this business deal with drugs, guns, pimps and violence. It's one of the most outrageous saddest state of affairs that plague American society, and the reason is because it is illegal in most every state, forcing it into the hands of underworld unscrupulous characters.

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